Creative Instinct was hired to design graphics for a line of water bottles that express a “green” message.

We developed some keywords playing off the “Re” theme. The words we decided upon were Reuse, Rejuvenate, Replenish, Reduce. Each of the main words were followed by a message stating how you as an individual can help with saving the environment by not using plastic throwaway water bottles.

One of the challenges with production of the bottles was that we were limited to a two color ink process per bottle. We tried to select colors that were gender neutral and also incorporated the Polar Bottle logo into the designs to make the character act as the spokesperson on the bottles themselves.