Gucci’s online presence was static before Creative Instinct designed an animated banner campaign. The two main objectives were to first develop product centric banners to communicate (without words) the ability to buy direct from the Gucci.com website and the second was for email marketing lead generation. Many of the banners were developed with interactive features such as the ability to scroll through a variety of shoe styles/colors.

To view the Gucci banners in context please click here.