The objective was to create gift set packaging for Bella Mama maternity skincare products that acts as a dual purpose of being able to be presented as a gift without the need for gift wrapping as well as being able to displayed creatively in different combinations for in-store retail. The complimentary color dot patterns created the gift wrapping feel. The slight changes of the dot patterns and colors create an interesting in-store retail display when placed on shelves in different orientations. This successful packaging solution helped Creative Instinct win an American Graphic Design Award within the packaging category.